HubSpot CRM is used by over 200,000 companies and is genuinely free — no credit card required, no time limit, and no feature gating on the core CRM functionality. It includes unlimited contacts, deal tracking, email marketing (2,000 emails/month), live chat, and basic reporting. HubSpot makes money by upselling to paid plans, but the free product is a legitimate, fully functional CRM.
What the Free Plan Includes
| Contacts | Unlimited |
| Email marketing | 2,000 emails/month |
| Deal pipeline | 1 pipeline |
| Live chat | Included |
| Meeting scheduler | Included |
| Basic reporting | Included |
| HubSpot branding | On emails and chat (removed in paid plans) |
When to Upgrade to a Paid Plan
The free plan is sufficient for small businesses and solo operators who need basic contact management and email marketing. You will need to upgrade when you need: more than 2,000 emails/month, multiple deal pipelines, marketing automation, A/B testing, or advanced reporting. The Starter plan at $45/month removes HubSpot branding and adds more email sends.
HubSpot Free CRM is one of the best free CRMs available. The contact management, deal tracking, and email marketing features are more than enough for most small businesses. Start with the free plan and upgrade only when you hit its limits — you may find you never need to.
Written by the StackMyReferrals Editorial Team. We review products independently and only recommend products we believe are genuinely useful. When you sign up through our links, we may earn a referral bonus — this never affects our editorial opinion.